Starbucks Opens Chain Of Raw Vegan Juice Bars

Starbucks, the coffee shop renowned its seemingly limitless coffee varieties, is opening a new chain of juice bars in response to the growing health trend towards unprocessed and whole foods. In late 2011, the coffee giant also bought out Evolution Free, a juice company. Health foods now represent a $50 billion industry, and Starbucks has been very public about their intent to expand into the market and establish themselves as a major player.
The juice bars will offer fruit and vegetable options which can be mixed according to consumer preference or in tried and true menu options like "Spiced Carrot" carrot, blueberries and cinnamon to produce natural fruit juices that are high in dietary fiber, vitamins A, C and E, and antioxidants. Thicker smoothies can be supplemented with protein ingredients such as juiced wheat grass and nut butter to help provide customers with a more nutritionally balanced meal. They think the market demand is high enough to warrant its own set of chains, not just an extra few fruit options on the menu at their coffee shops. Sounds good to me!